Your partner in customer success
We’ve been where you are now
Our approach is motivated by the kind of support we wish we had access to when building and scaling organizations.
Founder & principal
Jesse Goldman
“Over the past 20+ years, I’ve helped scale disruptive businesses at various stages, from pre-revenue startups to billion dollar public companies. I’ve learned a lot along the way to 3 successful exits (acquisition, IPO) and leading through challenging times. At Harvard, I studied Mind, Brain and Behavior because I’ve always been interested in what makes people work, specifically: the individual drivers and team dynamics that enable us to achieve our full potential.
I am constantly amazed by what teams can accomplish when engaged, aligned and equipped. This is one of the reasons why team engagement factors prominently in our LTV Operating Framework, along with customer outcomes and continuous improvement. Practical experience is the other reason.”
experience
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$1M to > $300M
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2 to 150 amazing professionals
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Global
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CSM
Onboarding
Services
Support
Enablement
Ops
Marketing
Business Development
Solutions Engineering
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Marketing
Retail
HR
CRM
and more
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Large Enterprise
Mid Market
SMB
Resellers & Service Providers
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Team Culture & Engagement
Talent Development
Data-Driven GTM
Customer Experience
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Was once a private eye (intern)
Played on the Canadian Junior Championship baseball team (a while ago)
Plays classical piano (working on Bach now!)
holistic approach
Based on direct experience, it’s really difficult to achieve greatness without a thriving team culture and an effective, scalable operating model. Great cultures struggle to last without a great operating foundation, and even the most effective operating models struggle to overcome poor team cultures (they may even make a bad culture worse).
Engaged, equipped, and resilient teams deliver engaged customers and better outcomes. Artificial Intelligence (AI) creates new opportunities to enhance go-to-market operations and elevate teams. Our approach brings together these key aspects of sustainable, customer-led growth, into a cohesive foundation you can build on for a long time:
Operational Excellence
Team Culture & Engagement
This may all seem obvious, but it’s still rare to see organizations do this all really well, and consistently.
How we engage
We are your partner on this journey, not a one-and-done delivery shop leaving you with a bunch of ideas and lots more work to do. The value of experience and expertise isn’t only in the creation of artifacts, but also in bringing them to life for your organization!
The Services we provide can be delivered as individual special projects or all together, as part of a comprehensive approach to set up your organization for future waves of growth. The framework we use is based on direct experience building and scaling world-class go-to-market teams.
We start by defining an engagement plan based on your needs and implement as an extension of your team, either as:
Special Projects Leader: partnering with your team on key initiatives and associated change management, from vision to real, sustained success.
Fractional or Interim Executive: 1-5 days / week, directly accountable for everything from strategy and team development to target outcomes and filling the full-time leadership role at the right time.
We recognize that every organization is unique and adapt our approach to align with your current state, goals, values and ways of working. After all, while experience guides us, we don’t let it define us.
who we work with
We support organizations and business units with annual revenue of $1M - $100M. We work directly with leadership teams and with investors to support their portfolio companies.
motivation
Experience and insights that inspired the formation of LTV Associates.
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You will not achieve your full potential (and valuation) if you aren’t continuously improving customer retention and expansion.
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Brute force and constant scrambles to hit goals limit your potential. A reliable operating framework and positive team culture get you further, faster. It’s shocking to see how few actually invest in the fundamentals.
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It’s not one or the other. An excellent operating model helps us understand what needs to get done. A thriving team culture is what brings that operating model to life, delivering the outcomes you and your customers expect.
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Especially in customer-facing roles, leaders are expected to master everything from strategy to coaching to delivery. Great talent figures it out over time but the lack of a proper foundation can cost you in speed, customer value and team experience.
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Advisors are crucial in many ways, helping you avoid pitfalls and capitalize on opportunities. Most don’t implement which leaves your team to figure it out. And what happens when things change or you get new inputs? We help with the vision and in making it real, including the iteration part.
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For smaller, high growth businesses, the experience you need can be priced out of the recruiting mix. You’re hiring rockstars with tons of potential. We can help elevate and accelerate their impact.